Mon 16 Mar 2009

When someone says “social networking”, what’s your first response?
Just for fun?
Only for teenagers?
Jon Stewart’s rant about twitter?
I’m guessing, your first response isn’t “find a great job”.
Well, it should be.
If you’re job hunting without using social media, you’re going into the jungle unarmed. About 22% of hiring managers look at social network sites (especially Facebook and mySpace) before making a hiring decision – up from only 11% in 2006. (All the more reason to remove those pictures of you downing mojitos at a wet t-shirt contest). These sites don’t replace a traditional job search, but added to your overall job search strategy they’ll put you way ahead of the competition.
Here’s a brief synopsis to get you started. I’ll go into detail about each in future posts.
If you’re a professional looking for a job and you’re not on LinkedIn, you might as well stay home with your head under the covers. LinkedIn is chock-a-block with marketing and sales people, job seekers, people currently working, recruiters and employers looking to hire new talent. Currently, there are about 35 million users on LinkedIn, and it’s getting more popular every day.
Twitter and TweetMyJobs
Yeah, sometimes Twitter seems full of people yakking about what they had for lunch and how their cat just hacked up a furball on their oriental rug. But the power of Twitter is unmistakable. Used with applications such as TweetDeck, and in conjunction with the job site TweetMyJobs, Twitter delivers a huge network of people for job seekers—and hiring managers—to hook up with.
Taking a cue from marketing pros, VisualCV lets you create your own personal brand. This is light years beyond a printed resume. On VisualCV, you create your own webpage, including video, audio, graphics, photos, presentations, samples of your work, and more. It’s pretty much limited only by your imagination. Once your masterpiece is complete, you can publish it, forward to recruiters or to your network, and use it to apply for jobs right on the VisualCV website.
A successful job search is all about networking, and Facebook is the place to do it. Put a professional profile up – no “pokes” or “vampires”. You can upload video or other files showing your work – maybe a copy of a presentation you put together for a conference. Next, search the Facebook groups and fan pages to find ones in your field, and join in the conversation. You can also search the Facebook Marketplace for jobs in your field.
Jobster is an aggregator that lists jobs from many different sites. You create an online resume, brought to life with pictures, video, blog posts, references, and keyword tags. Their networking tools let you manage your professional relationships, keep track of people that you’ve worked with in the past, and maintain a list of references so when your dream job shows up, you’re all ready to go.
If you have another social network you’d recommend, hit comment and tell everyone about it.
And if you’re already on LinkedIn, Twitter or Facebook, please connect with me. I’d love to add you to my networks!










March 17th, 2009 at 12:11 am
Its a lesser known site, but I’ve found http://www.freeagentnet.com to be pretty good for meeting and networking. Its not a job site per se, but rather a place for unemployed people to meet each other and figure out what’s next.
I use it for 2 main things:
1) Meeting and staying in touch with people in my former industry (finance). By talking to these people on a regular basis, I’m able to stay on top of the landscape and see where people are getting interviews and who seems like they’re hiring.
2) Meeting and connecting with people outside of my industry. Like a lot of people that have been laid off, I’m not completely sure that I want to stay in the same field. By talking with some people who have had experience in different areas, I’m able to make a better decision about where I want to go next.
Hope its helpful—what other sites do people like?
-A
March 17th, 2009 at 8:17 am
Andrew—Thanks for the suggestion. It looks like an interesting site, and useful for networking and figuring out the next step. I think you’re smart not to limit yourself to a narrow band of “finance” in your job search. You have skills that would translate well to different industries and you’re doing the right thing by broadening the scope of your networking.
March 22nd, 2009 at 3:33 pm
Well said, Joan!
I wonder, might part of the problem with greater “acceptance” of social networking be that title and the emphasis by too many on life-casting? (You imply the latter with your “fur ball throw-up comment!
)
“Be wiser & practise relationship, not social, networking and mind-casting not life casting to succeed in Web 2.0 media.” gfp ‘42™
Blessings!
@GaryFPatton
April 23rd, 2009 at 7:11 pm
Could you recommend any specific resources, books, or other blogs on this specific marketing topic?
April 24th, 2009 at 1:34 pm
Gary—
I don’t know how I missed your comment earlier, but thanks for showing up. You make an excellent point—the words we use to describe things definitely affect our viewpoint. Much of the mainstream media focuses on some of the silliness of Twitter and other social networking sites, which in turn fuels the public’s perception of them as completely silly and useless. I find this in a lot of business people I talk to, the notion that all this social networking stuff is just a fad and not for serious business.
Once people learn the demographics of who is actually using social networking, and understand that it is, as you say, all about relationships, then the light bulb comes on.
Thanks for sharing!
April 24th, 2009 at 1:52 pm
John—
There are some excellent books about social networking. Here are three of my favorite titles:
“I’m On LinkedIn; Now what?” – Jason Alba http://tinyurl.com/de96×9
“LinkedIn for Job Seekers” (DVD) – Jason Alba http://tinyurl.com/d4fln7
“The Successful Introvert: How to Enhance Your Job Search and Advance Your Career”. – Wendy Gelberg
http://tinyurl.com/de2gw6
November 23rd, 2009 at 8:10 am
Of course there is no formula for success except perhaps an unconditional acceptance of life and what it brings.