On Friday, 5 May, Michael Port’s long-awaited book Book Yourself Solid hit the stores and was a runaway hit! The book conquered all major business categories and climbed to #2 overall on Amazon – and stayed there for three days. In fact, it’s still the #1 book in marketing and sales.

And, as if that wasn’t enough, Michael is following up with one of the cleverest marketing efforts I’ve seen in a long time. Teamed up with Rob Schultz (Cow With a Dream), he’s presenting a flash video that spoofs American Idol and is really quite remarkable.

Anyone can do something great or successful once. Anyone can be a flash in the pan but what I see here is consistency and follow-through. Something for all of us to remember.

Most importantly, this is fun, unusual and memorable marketing. You’ve got to see it.

Click here and turn up your speakers for Entrepreneur Idol! You’re going to love this.